Answer:
Explanation:
Pricing Strategy- This is the method followed in order to know whether the price you set is too high or too low according to the market condition. It helps you in establishing an appropriate price for your goods and services.
There are so many types of pricing strategies. Here are some of them, to name a few: Predatory Pricing, Competition-based Pricing, Cost-Plus Pricing, Dynamic Pricing, Freemium Pricing, High-Low Pricing, Hourly Pricing, Penetration Pricing and many more!
Let's focus on Predatory Pricing. This is also known as "undercutting." This is a strategy of setting a very low price for a product or service with the goal of driving competitors away or acquiring new customers. It's intention is to create a monopoly.
Talking about the Drober Consulting company above. They are clearly following the predatory pricing strategy. They are selling some of their products at very low prices, as stated, in order to restrain the smaller competitors. So, the answer is Predatory Pricing.
