Answer:
Reactive strategy
Explanation:
Corporate Social Responsibility (CSR) involves an organization showing ethical concern for the society and environment in which it operates. Such an organization contributes to the development of the society by carrying out certain activities.
Firms that use a "Reactive strategy" do not see CSR as necessary and as such, do not make prior plans to be socially responsible to the community.
Such firms only act after something happens (like a disaster) and usually when there is pressure to act, so they do not look bad.
