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Which of the following is an example of a company that serves a niche market?
A) a large apparel manufacturing company that produces a wide range of products for different segments
B) a software company that creates standardized supply chain applications for manufacturers
C) a manufacturer who creates tools such as bolts, latches, door handles etc. for left-handed individuals
D) a large multi-national manufacturer of consumer products, FMCG products, and consumer electronics
E) a company that manufactures denim pants for men and women of all ages

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Answer:

C) a manufacturer who creates tools such as bolts, latches, door handles etc. for left-handed individuals

Explanation:

A niche market is a segment of a market that has a specific target group of consumers, usually due to a highly specific need or interest of those people. On the contrary, mainstream providers cater to the needs of the mass market, a customer base that is not specific and is largely diverse.

Therefore, large-scale manufacturers that have a large range of standardized products are not considered as niche.

In this example, the company producing miscellaneous things tailored for left-handed individuals is highly niche by nature.

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