Which of the following best explains why a cleaning products company that
was successful in the past due to a marketing strategy that targets
housewives is now experiencing drops in profit and customer loyalty?
O
A. The company's marketing strategy has neglected changes in
social factors pertaining to religion.
B. The company's marketing strategy has neglected changes in
social factors pertaining to gender and status roles.
C. The company's marketing strategy has neglected technological
advances and lacks an Internet presence.
D. The company's marketing strategy has neglected to adapt to new
economic realities in a depression.

A cleaning products company that was successful in the past due to a marketing strategy targeting housewives is now experiencing drops in profit and customer loyalty because the company's marketing strategy has neglected changes in social factors pertaining to gender and status roles. Hence, Option B is correct.

Who are housewives?

A housewife is a woman whose job is to run or take care of her family's home, commonly called a homemaker or stay-at-home mother/mum. There are various kinds of tasks that have to be performed by a housewife like taking care of her kids, keeping the house clean, making, purchasing, or mending family clothing, as well as purchasing, preparing, and storing food, and many more.

With the change in the working culture of housewives, the demand for cleaning products and their variety has also changed. This change has brought a lot of impact on the marketing strategy of the company that is producing the cleaning product.

Thus, Option B is correct.

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