How do arguments based on emotion work in different media? Are such arguments more or less effective in books, articles, televisions, films, magazines, street protests, and so on? You might explore how a single medium handles emotional appeals or compare different media. For example, why do the comments pages of blogs seem to encourage angry outbursts? Are newspapers an emotionally colder source of information than television news programs? If so, why

What happens is that each media is capable of impacting people differently, perhaps the older ones are even more impacted through a newspaper advertisement, which most of the public considers lifeless, as the impact generated by a newspaper. television ad, where there are pictures, sounds and colors.

However, the internet and the use of smartphones have revolutionized the way advertising and the way consumers relate to companies, due to the accessibility of this media, there is a significant increase in the influence of an advertisement through the internet, because there is a relationship building, which brings people closer and engages, and the emotional impact is much greater.