Answer: (B) New market segment
Explanation:
The new market segment strategy is one of the type business strategy that helps in increase the growth of an organization by developing the various types of market segments with some unique characteristics and features for the products and the services.
The main objective of the new market segment strategy is that it helps in variation in the marketing process, products and in the distribution process.
According to the given question, the Starbucks is introduced the Tazo tea in their menu and the main aim of the company is to bring the new customer. Therefore, The Starbucks is using the new market segment strategy.
Therefore, Option (B) is correct answer.
