Answer:
a. to survive today, organizations need to be present in both the online and physical markets
Explanation:
Nowadays, despite emergence of online stores for buying goods or availing services, majority of the customers still prefer traditional buying i.e bricks and mortar set up.
The shift towards online purchases has been on a rise over the years yet it is not substantial enough for retailers to obviate the need for physical retail stores.
Since, consumers still shop from both, it has become essential in the current scenario for organizations to be present both in physical markets as well as set up online stores.
