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A marketing manager for a small laptop manufacturer is analyzing the potential effects of political, legal, sociocultural, and economic forces on the firm's operations. The marketing manager is examining the ____ that influence(s) the firm's strategy

Respuesta :

Answer:

marketing environment

Explanation:

Marketing environment -

It refers to all the external as well as the internal factors , which is present in the surrounding of the business and alters or influences the marketing process of the goods and services , is referred to as the marketing environment .

  • The internal factors are - distributors , retials , shareholders , employees , consumers etc.

And ,

  • The external factors are economic , technological , social , legal and political aspects .

Hence , from the given information of the question,

The correct term is marketing environment .

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