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There are several factors that can substantially affect the consumer search process. Match the factor with an example of how the search process might be affected for Kristin, a graduate student at a large university.
Kristin has no choice of brand when it comes to laptops-her department uses special software that only runs on Apple computers.
a. Perceived Risk
b. Locus of Control
c. Perceived Cost/Benefit Analysis

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colocho08

Answer:

Locus of Control

Explanation:

Locus of Control is a control for situations or external influences, in this particular example, Kristin has no choice of brand, but her department use a software that only works with Apple computers, in this case, she needs an Apple computer for this external factor, when someone wants to buy a new car, is this person live in a mountain, he cannot buy a small car, he needs a 4x4.

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