Answer:
a sustainable competitive advantage
Explanation:
A sustainable competitive advantage -
It refers to the practice which the company need to inculcate , in order to sustain in the upcoming global market , is referred to as a sustainable competitive advantage .
The company need to have a good reputation along with good services for each of his customer , so that everyone enjoys the service without any discrimination , and this practice help the company to grow flourish in future .
Hence , from the given scenario of the question ,
The correct term is a sustainable competitive advantage .