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The case explains that Starbucks has far more retail outlets than does Dunkin' Donuts, and it is sometimes said that in many cities you can find a Starbucks on almost every corner. What type of macro strategy for Starbucks does this difference between the two companies represent?
-product excellence
-customer excellence
-operational excellence
-locational excellence
-financial excellence

Respuesta :

Answer:

Locational excellence

Explanation:

Starbucks has locational excellence than Dunkin' Donuts as it follows the strategy of having Starbucks store in every nook and corner. So, customers have access to the store more than Dunkin Donuts.

Location strategy is usually adopted by fast food or restaurant chains whereby they have stores at multiple locations.

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