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Some people want healthy cereal that will help them lose weight or possibly prevent certain kinds of cancer. Some want presweetened cereal. Some want fruits and nuts in their cereal. Some people want whole wheat cereal while others want rice cereal. There are some who like hot cereal and others who like to eat their cereal right out of the box. The diversity of consumers for cereal is an example of ________.
1. Market aggregation
2. Market similitude
3. Economic aggregation
4. Disintermediation
5. Market fragmentation

Respuesta :

Answer:

Market fragmentation

Explanation:

Based on the information provided within the question it can be said that the  diversity of consumers for cereal is an example of Market fragmentation. This term refers to the concept that all markets are diverse and are made up of various parts that reflect the different aspects of a consumer, such as their wants, needs, and habits. Which in this case is illustrating the various difference in consumer habits for a single product.