Coca-Cola’s experiments using ____________ record participants’ faces as they watch advertisements or prototypes, then assess how their eyes moved, when they smiled or frowned, and so on.

Respuesta :

Answer:

Facial recognition software

Explanation:

Facial recognition software, it is the kind of software which uses the face recognition feature of the person for unlocking or to assess something, in order to generate the results.

So, in this case, the Coca Cola experiments uses the software of facial recognition in order to record the faces of the participants as they watch or see the advertisements or the prototypes and asses the how the eyes of the participants move.