Procedures that develop and analyze new information to help marketing managers make decisions are called: A. marketing research. B. statistical techniques. C. operational planning. D. strategy planning. E. sample building units (SBUs).

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09-03-2020
Business

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Procedures that develop and analyze new information to help marketing managers make decisions are called: A. marketing research. B. statistical techniques. C. operational planning. D. strategy planning. E. sample building units (SBUs).

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heavenandholiness heavenandholiness · Answer 1 · 2020-03-13T02:37:20+01:00

Answer:

A. marketing research.

Explanation:

Procedures that develop and analyze new information to help marketing managers make decisions are called marketing research.

By definition, Marketing Research is the systematic collection, analysis, and interpretation of data pertaining to the marketing conditions.

The basic reason for carrying out the marketing research is to find out the change in the consumer behavior due to the change in the elements of the marketing mix (product, price, place, promotion).