In the given example product offering from Lynda or Khan Academy are meeting comes under Maslow’s self-esteem needs.
Explanation:
Maslow defined the Self-Esteem level as a need for status, recognition, strength, attention, or mastery/competence of something.
Getting a good job title and recognition improves an employee's esteem in the workplace and his / her community as well. People who can satisfy the needs of esteem by achieving good self-esteem and other people's recognition tend to feel confident about their abilities.
The software company such as Lynda or Khan Academy offers programs to increase individual competency or mastery with a variety of subjects. This is a classic example of Maslow's “self-esteem” needs.