Answer:
B. sales forecast
Explanation:
All functions that are stated in the question that Macy carries out are all processes and functions involved in sales forecasting. They are all processes carried out in order to estimate future sales or what amount of sales is to be achieved in projected time considering the all factors, strategies to be used and conditions to be involved.
Sales forecast is very important in virtually all businesses as it enables a company to ascertain their performance, either in the short run or in the long run. It also guides the company in making well-informed decisions in business.
The tool used by Macy in performing all the functions stated in the question in order to predict sales for the Christmas season could be termed a sales forecast.
