Answer:
Remarketing
Explanation:
The remarketing is a marketing technique in which the company could able to see that how many people visited on their site , actually visited , and whether any action is taken on the website so that they could analyze the visitors per hour or per day as per their convenience and according to that they motivate the customers via connecting through social media to purchase the company products so that the company could able to increase their sales
So in the given situation, since the Gavin is creating a Google Display Ads campaign designed with a view to increasing the sales and wants to reach the potential customers and convenience them to purchase their products by applying the discount code
Therefore, for this, the remarketing is a good option
