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Clara is a member of the product development team at a company that manufactures sports equipment. During a recent meeting, one of the team members asked, "What level of quality are we building into the camping gear?" Based on this question, Clara and her team are most likely in the ____ phase of new-product development.

Respuesta :

jepessoa

Answer:

product development

Explanation:

There are 7 stages in the new product development process:

  1. Idea generation
  2. Idea screening
  3. Concept development and testing
  4. Business and marketing strategy development
  5. Product development
  6. Test marketing
  7. Commercialization

During the product development stage all the ideas are turned into a working and tangible product. Generally prototypes are built at this stage to see if the ideas can become real products and test it quality.

During this stage, the product is tested within the company and can also be tested by outside users. It all depends on what type of product is being made.

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