Answer:
Marketing Channel
Explanation:
Many producers, sellers are not in direct contact. So , there is a need of intermediary for transferring goods between producers & consumers.
Marketing Channel is the intermediary group of people/ individuals & firms/ organisations: who are are indulged in process of making a product or service available to end use consumers, by ultimate producers.
It is also referred by its alternative name : Distribution Channel. The seller - buyer link created marketing channel is a crucial part for smooth functioning of market transactions.
