Recently, the Google team announced its fleet of driverless cars had completed over 1 million miles of "autonomous driving." The Google driverless car is at which stage of the new-product development process?

Sometimes companies make moves towards introducing new products in the market space. To do this there are different stages that must be passed in the new-product development process. The product development stage is the stage where a prototype version of the product is produced. This version of the product would have the required features of the end product and the effect the product is expected to produce. After this stage, the product undergoes market testing. For products that took in a lot of investment, more intense test marketing should be done in order to ascertain what would really translate to higher sales for the product.

When the Google team announced that its fleet of driverless cars had completed over 1 million miles of 'autonomous driving', it means that they had produced the prototype of the product and it has undergone testing. The next stage would entail testing the product in the market and then commercialization.