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Question Number 3) Antonio, a mid-level manager at ABC Manufacturing, is negotiating supplier agreements with a Chinese firm in Beijing. This is Antonio's first experience with a Chinese supplier. Antonio insists that all contract agreements be explicitly detailed, which is exactly the way he deals with American suppliers. Antonio believes this strategy is the best way to conduct business and is very comfortable following his own approach. Antonio can be described as adopting a(n) ________ orientation.

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Answer: a. ethnocentric

Explanation:

Ethnocentric orientation refers to the use of one's own culture as the yardstick by which to measure and relate to other cultures.

An ethnocentric person would relate to people from other cultures the same way they relate to people from their culture because they believe the way their culture does things is the best way.

Antonio is negotiating deals with the Chinese firm the same way he would negotiate with his fellow Americans . This means that Antonio is adopting an Ethnocentric approach.

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