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One advantage of a market-product grid is that it can be used to Multiple Choice relate the product life cycle to consumer demand. determine which target market segments to select and which product groupings to offer. screen many new-product ideas in order to select the one with the best long-run market potential. select representative samples of consumers for marketing research studies. make cost-cutting decisions under conditions of uncertainty.

Respuesta :

Answer:

The answer is "relate the product life cycle to consumer demand".

Explanation:

An Ansoff matrix or maybe a project director grid is also considered a consumer product grid. This is tool companies use to build a plan of development. New and existing markets, new and existing products as well as the uncertainties of any potential relationship are addressed,  that's why one of the benefits is to the consumer-product grid is that it could be used to connect probable product sales to future market segments.

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