The marketing director of a small advertising company has secured a big-name client. The marketing director has communicated extensively with the client to establish their needs and goals in advertising. The ad team
works to create a series of print, digital, and film advertising concepts for the client. However, when the client
arrives to view the ad campaign, he is not impressed.

Which of the following would the marketing director most likely do in this scenario?

O Release the client from their contract and work to secure someone else's business.

O Review previous ads the client has developed with other companies and model a new ad campaign after those.

O Ask the client to develop a concept for the ad campaign so that their needs will be fully met

O Work closely with the client to re-evaluate goals and objectives of the ad campaign.