The most powerful method of fieldwork in most areas of anthropology involves living with the people under study, eating what they eat, working side-by-side with them, and, as much as possible, sharing in their culture and lifestyle. This approach is called...

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This approach is called Participant Observation

What is Participant Observation?

Participant observation is a type of data collection method commonly used by practitioner-scholars in qualitative research and ethnography. Many disciplines, including anthropology, sociology, communication studies, human geography, and social psychology, use this methodology.

The purpose of participant observation is to gain a thorough understanding of and familiarity with a specific group of people, their values, beliefs, and way of life.

Participant observation (PO) is a research methodology in which the researcher is immersed in the participants' daily activities. The goal is usually to record behavior in as many different settings as possible.

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