The massive Communication Process demonstrates no massive effects of messages from opinion leaders, but a reinforcement of people's attitudes and opinions.
The process of disseminating and exchanging information with large populations through mass media is known as mass communication. Since its technologies are employed for the spread of information, of which journalism and advertising are a component, it is typically believed to relate to numerous forms of media. Because it concentrates on specific resources disseminating information to a large number of listeners, mass communication is distinct from other types of communication, such as interpersonal communication and organizational communication. The main focus of the study of mass communication is how the information being disseminated influences the behavior, attitude, opinion, or emotion of the audience in some way.
Mass communication is used for sending of messages to several receivers simultaneously.
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