The price elasticity of demand, based change in the price of energy drinks and the change in demand is - 0.75
The price elasticity of demand shows the impact of a change in price on the demand for a product .
The price elasticity of demand is found by the formula :
= Change in quantity demanded / Change in price
For the energy drinks, the price elasticity of demand would be:
= - 15 % / 20 %
= - 0. 75
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