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37) in terms of global business strategy and structure, a domestic exporter strategy: a) centralizes production, accounting, human resources, and strategic management, and uses a mixed model of sales and marketing. b) concentrates financial management and control out of a central home base while decentralizing production, sales, and marketing operations to units in other countries. centralized production, accounting, marketing, and human resources. d) disperses production and marketing, with centralized accounting, human resources and strategic management. e) concentrates production and marketing in each country and decentralized accounting and human resources.

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Domestic exporter, This marketing tactic is defined by a strong concentration of firm operations within the nation of origin. This is how almost all multinational corporations start, while some later adopt other structures.

What is your country's exports strategy?

  • The domestic exporter strategy is distinguished by a strong concentration of corporate operations in the country of origin. Most multinational businesses start out this way, though some later adopt alternative structures.
  • In order to find new markets, domestic strategy entails internationalizing by exporting commodities to other countries. At this time, the company is concentrating on domestic markets and exporting its goods without changing them for international markets. To oversee foreign sales, an export manager could be appointed.
  • An international marketing strategy known as a multidomestic strategy opts to concentrate advertising and commercial efforts on the demands of a local market rather than adopting a more universal or global approach.    

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