The members of the category of adopter are the very last consumers to purchase a new product they are generally high-risk perceivers and the last ones too. Based on that question the answer is Laggards. Its because Laggards are traditionalists and the last to adopt an innovation.
Explanation:
Customer adoption patterns are very important. It's because customer adoption can be used as a method to be understanding how is to market new product for adoption. It can be very difficult, when we have a vague understanding of the value of each type of adopter, if not impossible to target them through marketing.
Everett M Rogers the communication scholar and sociologist, presents a social system for adopters of recent innovation.
Here you can learn more about the category of adopter in the link https://brainly.com/question/14291606
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