Respuesta :
The retailer can maintain competition in a secondary trading area even if a rival has a slight geographic advantage.
The farthest distance a client is willing to go within a given geographic area is known as the retail trade area. Customers' transaction records are often available from marketing analytics companies and other sources, giving retailers reliable data to map out the trade area.
Retailers can define trade zones in a variety of ways. One method is to employ three tiers:
- Where the regular customers are located and where 55 to 70 percent of a store's business is generated is called the primary trade area.
- The next 15 to 20 percent of business is generated in the secondary trade region. It's crucial to remember that the Main Trade Area is the concatenation of the Primary and Secondary Areas (MTA).
- The remainder of the business is sourced from the tertiary trade region, commonly referred to as the periphery sector. Only larger population centers typically witness it.
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