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rachel has drafted a plan for her firm that explicitly analyzes the marketing and advertising situation, identifies the objectives of the advertising campaign, clarifies a specific strategy for accomplishing those objectives, and indicates how the firm can assess whether the campaign was successful. this subsection of the firm’s overall marketing plan is called its

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This same marketing strategy again for company is a component among its entire marketing strategy.

What does the term "marketing" mean?

The process of developing, communicating, delivering, and trading offerings that are valuable to customers, consumers, partners, and society at large collectively is known as marketing. Television ads, billboards at the side of a road, and magazines are typical instances of business at work.

What function does marketing serve?

The advantage of marketing on your company is that it engages consumers and helps them decide whether to purchase your goods or services. A marketing strategy, which is a component of your business plan, also aids in establishing and sustaining demand, relevance, recognition, competition, etc.

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