Logos - Describe how wildfires affect an environment by using scientific knowledge and reasoning. State how fires release harmful chemicals into the air etc (Fear Appeal)
Pathos - Describe how fires have stolen thousands of life's. This triggers an emotional response from the audience by the need to protect their own family (Personal Appeal)
Ethos - Those who care for the environment are the best. Make people join the movement in protecting the enivoremnt and saving life's by being more safer with fires and handling them. (Social appeal / bandwagon)
