Answer:
customer profile
Explanation:
The tactic that companies use to map the type of customer who buys their products is to characterize them through a profile associated with their physical characteristics, income, age, etc. This characterization will depend on the type of product demanded by customers. For example, if a company sells canes and dentures. The company will map the customer profile of those products. They will probably be older people with a certain average income who live in the same neighborhood as the store. Thus, with the customer profile, the store can make advertising targeted to this audience. This will lower the cost of advertising and increase its efficiency.
