Respuesta :
Anne is conducting market research by doing a competitive analysis.
Hope this helps! :)
Hope this helps! :)
Anne, a beautician by profession, owns a salon in the small town of franklin, new jersey. every weekend, she makes it a point to visit the other salons in franklin to find out about the beauty services they offer to customers. Anne is attempting to conduct market research through competitive analysis.
What is the importance of competitor analysis?
Finding a market gap and understanding your competitors' strengths and shortcomings in comparison to your own is the goal of a competitor study. Because it will show you how to improve your own business plan, a competitor study is crucial.
Thus, Anne is attempting to conduct market research through competitive analysis. A competitive study should look at the attributes, market share, prices, marketing, differentiators, strengths, and weaknesses of your rivals as well as their locations, cultures, and consumer feedback.
Learn more about Competitive Analysis here:
https://brainly.com/question/14866553
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