Pine groove, a cosmetics brand that primarily caters to women, wants to reach out to the less-traditional male market. it conducts research and develops a new product especially for men. in this context, pine groove uses _____.
The fact that Pine Groove conducts research and develops a new product especially for men means that it makes the categorization of potential markets on the basis of gender, and this type of categorization is called gender segmentation. Gender segmentation is used when the products are very gender specific.
