The correct answer is False
Explanation:
In business, a social media plan includes the content, type of interactions and strategies the company will use in social media to create a positive image of the company and catch the attention of possible customers. Like any other plan, a social media plan should include only attainable goals and precise steps to achieve these.
Additionally, it is necessary during the development of the plan, the company evaluates the progress and makes changes if necessary because this guarantees goals are achieved even if the original path was not followed. This means, it is false you should no make changes because if necessary the company needs to make changes or adjustments in the plan.
