When an individual goes to a supermarket and selects a box of cereal from several choices of type, brand, and size, it is an example of the value of marketing intermediaries who provide an assortment.
Market intermediaries refers to middleman in business who helps to facilitate the movement of goods and services from manufacturers to end customers. These includes retailers, wholesalers, suppliers, distributors and so on.
In order to create consumer relationships and ultimately improve brand loyalty and recognition, marketing intermediates seek to advertise the business through marketing channels.
Intermediaries usually offer significant advantages, such as simplifying comparison shopping, standard-setting, and making it simpler for consumers to find the products they need. These efficiency gains keep markets working efficiently.
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