janice is in the market for a new smartphone when she sees an ad online touting the new features of the latest samsung model. she had not thought about buying a samsung and doesn’t know how much it costs, but the ad made her want to research this type of smartphone further. what feature of advertising does her response exemplify?

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08-12-2022
Business

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janice is in the market for a new smartphone when she sees an ad online touting the new features of the latest samsung model. she had not thought about buying a samsung and doesn’t know how much it costs, but the ad made her want to research this type of smartphone further. what feature of advertising does her response exemplify?

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ArpitaK ArpitaK · Answer 1 · 2022-12-18T01:07:21+01:00

Janice is in the market for a new smartphone when she sees an ad online touting the new features of the latest Samsung model. The characteristic of advertising that Janice's response to advertising exemplifies is persuasion.

It is comparable to the marketing strategies employed by businesses to arouse the urge to buy in potential customers through the elicitation of psychological reactions. When a customer is drawn to an advertising because of the message, look, value, or other aspects of the product or service, persuasion has taken place. The needs, values, and wants of the customer must be reflected in every advertising.

Since the smartphone brand advertising successfully persuaded Janice to want to learn more about the product, the value it created for existing customers as well as luring in new ones, it was a success in promoting the brand.

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