Options:
a. Customization,
b. Personalization,
c. Standardization,
d. tailored,
e. individualization.
Answer:
Option-(A):
"More companies are moving away from a Customization strategy to globalization."
Explanation:
This type of marketing strategy only operates for providing the products to the selected number of customers, across the border or inside a state. As the market of such a firm is associated with the needs or wants of a specific number of clients and customers inside a region. So, it had limitations in regards to covering up a large number of customers across the region.
The globalization strategy is more focused on covering up large number of customers across the globe, as multinational companies are now working to reach out to the people even the remote areas and provide them the best of services to there customers in any region of the globe. As, they have customer service centers around the world, providing more services and quality products to all there customers, as the maintain there standards of providing the services.
